How often should a pest control company blog?

You have a pest control business. You wrote a batch of blog articles one month, then let the site sit for a year. The phone didn't ring much, and now you wonder if those articles even mattered.

When you write blog articles in a burst and then stop, Google sees your site as one that doesn't change. For a pest control company, that's a problem because people search for pest questions all year round: ants in spring, mosquitoes in summer, mice in fall. A site that stops updating looks abandoned, and Google shows newer, active sites above yours. The burst didn't help because Google values steady signals, not a one-time effort.

Publishing blog articles for a pest control company doesn't require a huge time commitment. One solid article a month is enough to keep your site active. The scope depends on your service area and the pest seasons. A company in a warm climate with year-round pests might benefit from more articles, while a seasonal market can stick to monthly. What makes it bigger is trying to do it all yourself while running crews. What makes it smaller: having someone else write and schedule them.

This week, pick a schedule and stick to it. Don't try to write 12 articles at once and let them sit. Instead, publish one good article each month that answers a question your pest control customers ask, like how to keep ants out of the kitchen or when to worry about termites. If writing every month is too much, Forget Leads can write and schedule the articles for you, so they go out on time no matter how busy you get.

A year from now, your pest control site will have 12 new articles, each linked to your service pages and local town pages. Google will see a steady, active site, and your phone will ring with calls from people who found your answers before they called a competitor. You won't be paying for shared leads; you'll own the traffic yourself.

Other questions about blog articles for Pest Control