How much should you pay for local SEO?
If you own an HVAC business, the price of local SEO and a Google Business Profile depends on your service area. Here's how to calculate it.
You own an HVAC company. You've gotten quotes for local SEO. One guy wants a low monthly fee to 'manage' your profile. Another agency wants a big retainer but won't say what you get. Neither one told you the thing that actually sets the price: how many towns you serve and how many services you offer.
Local SEO for an HVAC company isn't one thing. It's a collection of pages. Every town you serve and every service you offer creates a page that needs to rank. A company that repairs furnaces in five towns needs a page for furnace repair in each town, plus pages for AC installs, heat pumps, and more. The more towns and services, the more pages. That's the real scope.
The cost of local SEO comes down to how many of those pages you need. A one-man shop in a single town needs maybe a dozen pages. A company covering a whole county with ten services could need 200 pages or more. The work isn't just writing. It's researching each town, making sure your Google Business Profile matches the page, and keeping everything updated when hours or services change. Price follows page count, not a flat retainer.
Before you take another quote, do the math. List every town you serve and every service you offer. Multiply them. That's roughly how many pages a ranking site needs. Forget Leads will tell you that number for your HVAC company before any price comes up. Don't pay for a local SEO package that won't give you a page count. It's the only way to know you're paying for work that matches your footprint.
Once your pages are built, you stop paying for shared leads. Homeowners searching for an HVAC company in their town find your page. Your phone rings with your own leads. You know exactly what you paid for and why. Your marketing budget is predictable because the work is done, not rented.
Other questions about local seo and google business profile for HVAC
how to fully optimize your google business profile?
Fill every field: primary and secondary categories, every service, service area, hours, description, photos, and answer reviews. Then make the name, address and phone match your website exactly. We complete the profile, keep it current, and build the town pages on the site that the profile cannot rank for on its own.
how to rank on google maps
Set the service area in your profile, and build a page on your site for that town crossed with each service, with structured data that names the area served. That gives Google a page to rank in the page results for that town. We build those pages for every town you serve.
Ready to talk?
Forget Leads handles local seo and google business profile for HVAC.